With 100% occupancy, Luxury Area reaffirms its leading role in high-end tourism

Less than 30 days before the opening of the 37th Festuris – Gramado International Tourism Trade Show, Luxury Area has reached a historic milestone: 100% of available spaces are filled, consolidating the venue as the main showcase for luxury tourism in South America. This achievement not only highlights the excellent moment for luxury tourism, but also marks 10 years of consolidation of what has become an exclusive and strategic environment at Festuris.

Created to promote brands that operate in the premium segment, such as five-star hotels, international destinations, airlines, and tailor-made experiences, the space stands out for its refined curation and environment conducive to generating high value-added business.

“The advance sale of 100% of the Luxury Area quotas reflects the maturity of the luxury segment and the market's confidence in Festuris as a strategic platform. We are talking about an increasingly demanding audience that seeks authenticity, exclusivity, and purposeful relationships,” says Marta Rossi, CEO of Festuris.

“Celebrating 10 years of the Luxury Area with all quotas sold is inspiring and a source of great pride. This reflects the strength of a segment that seeks excellence, personalization, and purpose and finds in Festuris the ideal environment to connect and grow,” adds Eduardo Zorzanello, CEO of Festuris.

More than just numbers, the success of the Luxury Area represents the strengthening of an ecosystem focused on excellence and personalization in tourism. In its 10th edition, the project reaffirms Festuris' commitment to innovation and high standards, bringing together great names in the market in an elegant, intimate environment focused on connecting value.

The high demand reinforces the constant growth of the luxury audience, which is increasingly demanding and attentive to experience as a core value. By attracting the leading references in global luxury tourism, Festuris celebrates the strength of this expanding niche and consolidates Gramado as a strategic destination for international trends and opportunities.