Gramadotur, which organizes Natal Luz, revealed the winner of Tannenbaumfest on Thursday (18). After a fierce competition, the Christmas tree decorated by Rossi & Zorzanello was the grand champion and received the Pinheirinho de Cristal trophy, made by Cristais de Gramado.

Tannenbaumfest is a traditional Christmas Light celebration. Every year, the city's decorations take on an even more authentic touch thanks to the Gramado community. On the afternoon of November 1, Tannenbaumfest brought together local companies and supporters of the event in a gathering to decorate 34 pine trees along Borges de Medeiros Avenue.

The pine trees, which will be on display until January 18, 2026, when Natal Luz ends, were evaluated by a committee. The judges took into account criteria such as creativity and originality. “Gramado is a city distinguished by community involvement. At Tannenbaumfest, it is the community that decorates the pine trees, giving a special touch to the Natal Luz decorations,” says Gramadotur president Rosa Helena Volk.

PINHEIRINHO DECORATED WITH HORTENSIA FLOWERS – The theme that inspired the decoration of the Christmas tree displayed in the city center was Gramado's symbolic flower, the hydrangea. Rossi e Zorzanello, encouraged by Beatriz Gehlen from Hotel Bavária, created the Hydrangea Project, which aims to recapture the essence of Gramado. The project will include numerous cultural and educational meetings with students throughout 2026, and seedling planting activities will be intensified.

t was Mrs. Beatriz who inspired us to create the Hydrangeas Project to carry out this cultural and historical revival of our beloved Gramado,” said Marta Rossi, CEO of Rossi e Zorzanello.

For more details about the Hortênsias Project, click HERE.

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