Communication has the power to transform the way destinations, brands, and travelers connect, and that was the starting point for the latest episode of the Festuris Podcast, now available on YouTube.
In this episode, the program welcomes two guests with extensive experience in the sector: Janaina Brito, journalist for the Mercado & Eventos portal, one of the leading specialized tourism media outlets in Brazil, and Cibele Marcon, Communications Manager at Rossi & Zorzanello, the company that organizes Festuris.
The conversation delves into how communication directly impacts the development of tourism, exploring strategies that strengthen brands and destinations, the role of social media, the specialized press, and the importance of well-constructed messages to create memorable experiences.
“Well-done communication informs, engages, excites, and generates value. In tourism, this means attracting attention, awakening desires, and fostering real connections with audiences,” Cibele points out during the episode.
For those who work in tourism, marketing, journalism, or are simply interested in the behind-the-scenes of the industry, this episode is essential for understanding how communication drives the tourism industry and opens up new opportunities.
.png){kind=logo}
.png)
.png)
.png)
.jpeg)
