The transformative power of tourism and the leading role of people in this sector are summarized in the editions of Festuris Magazine throughout 2025. In five editions and a total of 424 pages, we proposed debates, highlighted destinations, valued and praised people and businesses, and provoked reflections on topics such as accessibility in tourism, the growth of Afro-tourism, and the potential of luxury tourism, among others.
We started the year with issue number 100, a historic edition. The main cover story was wine tourism, a segment that is growing stronger in the country, with wine production extending beyond the southern region of Brazil and gaining ground in the central region of the country. In the same issue, we highlighted the relationship between places with a geographical identification (GI) label and tourism. The emphasis was that where there is GI, there is tourism potential to be explored.
We also highlighted the potential of São Paulo's bakeries, an activity that identifies São Paulo for its diversity of gastronomic options and the quality of its services and products. Another topic was about islands surrounded by water and tourism.
Issue 101 highlighted the power of brands in the tourism segment, emphasizing some of them. The content stressed that a strong brand is built on authenticity. The resumption of TAP flights between Porto Alegre and Lisbon also gained attention in the issue, considering the relevant link that exists between Rio Grande do Sul and Portugal. Afro-tourism, a growing trend in the country, was also echoed in this edition, as were the five trends identified by the Ministry of Tourism.
The experiences made possible by national parks and tourist attractions were covered in the main article of issue 102. In addition to the diversity of options throughout Brazil, the article pointed out the growth in the number of visitors in recent years, especially after the pandemic. Sensory immersion, inclusion, and sustainability are the focus of the attraction park segment, according to the article.
Another topic was the value that tourism has added to family farming, especially in Rio Grande do Sul, bringing rural producers and agribusinesses into relevant tourism events in the state. Another point was the emotional connection between Brazil and Italy, represented by festivals and cuisine. Brazil's presence in the top 15 of World Business Tourism shows the potential of this segment in the country.
In issue 103, the emphasis was on religious tourism, a segment that has seen a significant resurgence in the country. In the article, we present the paths that the segment has taken in recent years, the trends, and some destinations that are benchmarks in the country. The main emphasis is that the basis of religious tourism is faith.
The beginning of spring inspired a report on flowers, highlighting the city where they are the protagonists. The relationship between GIs and tourism was once again the subject of the magazine, highlighting the work of SEBRAE in certifying unique services and products in Brazil.
The historic edition of Festuris 2025 was featured in the pages of issue number 104 of the magazine. In highlighting the event, we mentioned its potential to build bridges between cultures and tourism, considering the presence of more than 17,000 people, 2,500 brands, and 64 international destinations in the stands and corridors of the Fair.
Business potential and cultural diversity were the highlights of this edition of Festuris. Another topic that prompted reflection was the report on accessibility in tourism, especially the architectural barriers that discourage people with disabilities from traveling.
It was emphasized that accessibility is a right. And that accessibility cannot be confused with adapting spaces and access, but rather a permanent focus on making people with disabilities feel included in tourism.
For 2026, the goal is to maintain this focus on valuing tourism and the people who make it happen. The year should begin with a report on the potential of rodeos as a tourist attraction, following the increasingly strong trend of granting public spaces to private initiative.
At this link, readers have access to all these publications from Festuris Magazine.
