Punta del Este hosts international launch of Festuris

On Thursday (02), the Enjoy Punta del Este Resort in Uruguay will host the international launch of the 37th Festuris – Gramado International Tourism Trade Show, one of the most important tourism trade events in the Americas. The presentation will bring together authorities and executives from both countries, reinforcing the connection between the Brazilian and Uruguayan trade.

The launch will be led by the event's CEOs, Marta Rossi and Eduardo Zorzanello. The deputy mayor of Gramado, Luia Barbacovi; the deputy minister of Tourism of Uruguay, Ana Caram; the director of Tourism of Maldonado, Uruguay, Edgar Silveira; the deputy secretary of Tourism of Rio Grande do Sul, Rafael Santos; and the director of Institutional Relations and Sales of Enjoy Punta del Este, Javier Azcurra, complete the table of authorities.

The choice of Punta del Este as the venue for the launch reinforces regional integration between Brazil and Uruguay and consolidates Enjoy as a hub for tourism, entertainment, and business in the southern part of the continent. With 292 rooms overlooking the sea, 18 event rooms with capacity for up to 5,000 people, a wide range of dining options, and one of the largest casinos in Latin America, the resort stands out as the ideal host for an event that connects brands, destinations, and professionals from across the industry.

For Javier Azcurra, Director of Institutional Relations at Enjoy, holding the launch at the resort reinforces the brand's strategic role in the region. “Festuris is now one of the most important platforms for B2B tourism in Latin America, and hosting the international launch is a way of reinforcing the resort's role as a strategic meeting point between Brazil and Uruguay,” emphasizes Azcurra.

“We chose Enjoy Punta del Este for this launch because of its strategic relevance in the South American scenario. It is an emblematic venture, recognized for its excellence and direct connection with high-end tourism. Uniting Enjoy with Festuris reinforces our commitment to promoting qualified connections and boosting the development of the sector on the continent,” notes Eduardo Zorzanello, CEO of Festuris.

In 2025, the Luxury Area will celebrate ten years as a benchmark in high-end tourism. Enjoy Punta del Este will play a strategic role in this celebration, reinforcing its leading position in the luxury segment in the Southern Cone. The resort will also be present on the Business & Innovation stage, sharing experiences on innovation in tourism and entertainment.

ABOUT FESTURIS - Scheduled for November 6-9, 2025, in Gramado (RS), Festuris will have the theme “Reimagining Tomorrow.” Recognized for driving business and trends in the sector, the event brings together exhibitors and buyers from different countries, with segmented stages addressing diversity, well-being, gastronomy, the luxury market, wedding venues, and accessibility, in addition to the Meeting Stage, which promotes debates with highlighted names.

In its last edition, in 2024, Festuris generated R$ 72 million in the local economy and welcomed around 15,000 professionals from the tourism industry, as well as 53 international destinations. Free registration is open on the website www.festurisgramado.com.br. Tickets for Meeting Festuris give access to the main stage and the general trade show.