Rossi & Zorzanello celebrates this Tuesday, April 1st, 38 years of a trajectory marked by leadership, innovation, and a decisive contribution to the development of Brazilian tourism. Founded in 1988 in Gramado (RS) by partners Marta Rossi and Silvia Zorzanello, the company was born from the visionary spirit of two women who believed in the sector’s potential and helped project it both nationally and internationally.

Over nearly four decades, the company has established itself as a benchmark in the creation and organization of events, being responsible for initiatives that have become milestones in the tourism calendar, such as Festuris – Gramado International Tourism Fair, which will hold its 38th edition in November. In addition, projects such as Chocofest and Connection Terroirs do Brasil reinforce the commitment to innovation and to valuing experiences that connect people, cultures, and businesses.

“From Gramado to the world, Rossi & Zorzanello has built a history of leadership in tourism. Over the years, new chapters have been written, new people have joined forces, but the essence has always remained the same: believing in the power of tourism to transform realities. And it is this way, day after day, that this story continues to be built. It is 38 years of trajectory, connections, and legacy,” highlights Marta Rossi.

The company’s history is also marked by values that span generations. Eduardo Zorzanello, Silvia’s son and Marta’s current partner, recalls the symbolic strength of the araucaria tree, one of the first icons of Festuris. “Today we celebrate another year of history. Just like the araucaria, which grows strong with deep roots, our journey has also been built with strength, purpose, and connection. It was our first symbol at Festuris and remains a milestone of where it all began, alongside my mother Silvia, who always said: ‘our roots are as strong as an araucaria tree.’ We continue to grow, connect, and build the future, with roots that sustain us every day.”

Based in Gramado, Rossi & Zorzanello continues to expand its operations and reaffirm its commitment to the development of tourism, keeping alive the essence that gave rise to the company: connecting people, generating opportunities, and transforming realities through experiences.

For this year, two major events are in development: from June 10 to 13, Connection Terroirs do Brasil will take place, already established as the main showcase for products of origin (Geographical Indication), and from November 12 to 15, the 38th Festuris – Gramado International Tourism Fair.

Text: Fernando Gusen Photo: Marthina Sorgetz