Michel Daros brings social tourism to Meeting Stage

Meeting Festuris, one of the most anticipated moments of the 37th edition of the Gramado International Tourism Trade Show, will be the stage for strategic discussions that point the way to the future of the sector. Among the highlights of the program is the participation of Michel Daros, president of the Brazilian Association of Social Tourism (Abrastur), who brings to the fore a necessary reflection on the democratization of access to travel and innovation in the relationship between tourists and hotel chains.

With a solid track record in the sector, Michel is an architect, executive, and current vice president of business at Grupo Coobrastur, one of the leading subscription-based tourism companies in the country. Recognized for his work leading projects that integrate technology, hospitality, and data intelligence, he has spearheaded transformations that promote greater access, predictability, and sustainability in Brazilian travel.

Under his presidency, Abrastur has strengthened the concept of modern social tourism, based on subscription models that allow families to plan their trips with more organization, economy, and freedom. The model, in addition to benefiting travelers, reduces hotel idleness, increases occupancy at destinations during different periods of the year, and contributes to more balanced and inclusive tourism.

The entity, which officially represents the sector on the National Tourism Council, works in an integrated manner with travelers, service providers, hotels, and public authorities. Michel Daros defends the importance of thinking about tourism as a vector for social inclusion, job creation, and sustainable economic development — especially at a time when innovation and new consumption models are rapidly transforming the sector.

Michel's participation in the Festuris Meeting promises to enrich the debate on the future of tourism with a strategic, innovative vision committed to collective well-being, showing that traveling with dignity and quality should be a right accessible to all.

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FESTURIS MEETING – The 37th Festuris will take place from November 6 to 9 in Gramado, under the theme “Reimagining Tomorrow.” Tickets for the content stage are already on sale on the Festuris website. More information can be obtained from Julia Bervanger, by phone/WhatsApp: +55 (54) 99955-4934.