The CEOs of Festuris – International Tourism Fair of Gramado, Eduardo Zorzanello and Marta Rossi, attended Fórum Panrotas 2026, held on March 3 and 4 in São Paulo. Considered one of the leading gatherings of Brazilian tourism leaders, the event brought together executives, experts, and representatives of destinations and companies to discuss trends, innovation, and strategies for the sector.

Over the two-day program, Eduardo and Marta followed the main panels on the content stage, addressing topics related to market transformation, consumer behavior, technology, sustainability, and new business opportunities. Their participation also included an intense schedule of strategic meetings with industry players who attended the forum.

Among the meetings held were discussions focused on strengthening the luxury tourism and sports tourism segments, as well as conversations in the areas of communication and marketing. The CEOs also met with representatives of airlines interested in expanding their visibility within Festuris, in addition to leaders from the Caribbean destination Dominican Republic, reinforcing the fair’s international positioning.

According to Eduardo Zorzanello, Festuris’ presence at Fórum Panrotas is strategic for strengthening the event institutionally. “Being here is essential to expand our networking with decision-makers in Brazilian tourism. Bringing the Festuris brand to an environment like this reinforces our positioning as one of the sector’s leading business platforms and allows us to anticipate trends that will be reflected in the next edition of the fair,” he highlighted.

Marta Rossi emphasized the value of the connections established during the event. “Fórum Panrotas is an extremely qualified space for relationship-building. We had productive meetings, reconnected with partners, and opened new opportunities with strategic destinations and companies. These connections strengthen Festuris and expand business opportunities for everyone who takes part in the fair,” she noted.

The 38th edition of Festuris will take place in Gramado from November 12 to 15, 2026. This year’s theme is “real relationships that build the future.” Marta and Eduardo expect to surpass the numbers of the previous edition, when 64 international destinations participated in Festuris, along with more than 2,500 brands and 17,000 professionals.

Text: Fenando Gusen | fernando@festurisgramado.com.brPhotos: Marthina Sorgetz/Festuris Gramado