Artificial Intelligence is no longer just a trend — it has become a reality in the tourism sector. But in practice, how are these technologies being applied today? And what can the market expect in the coming years? These are some of the central reflections in the new episode of the Festuris podcast, which is now available.

This episode features Roberto Lopes in an in-depth conversation about “Artificial Intelligence and Technology: Real Applications.” Throughout the program, the specialist presents practical examples that are already transforming the way destinations, companies, and professionals operate in the sector — from strategic management to the personalization of the traveler experience.

More than simply discussing trends, the episode offers a strategic perspective on innovation, highlighting the importance of using technology as an ally without losing sight of the main focus: people. The discussion reinforces that the adoption of intelligent tools must be aligned with conscious decision-making, professional development, and the creation of more efficient and human-centered experiences.

“AI is there to amplify us, precisely to help us become better. One of the key provocations is exactly this: AI is here to expand you, not to replace you — that is, to enhance what we already know how to do and everything that makes us different from these tools,” Lopes commented.

The content is essential for public managers, business owners, tourism industry professionals, and anyone who wants to understand how to anticipate trends, apply innovation in a practical way, and remain competitive in a market that is increasingly driven by data and technology.

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